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Efficient Impact helps B2B companies find what is creating pipeline, where prospects get lost, and which gaps to fill before spending more on marketing.

  • Dangers of Niche Expertise

    Dangers of Niche Expertise

    Introduction: Industry paradox In the post-pandemic world, the search for niche expertise has become the norm. According to a McKinsey Report published in 2022, only 35% of those who quit in the past two years took a new job within the same industry. The finance and insurance sectors showed 65% of workers either changed industries…

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