Introduction: In a world where resources were tight and sales didn’t feel it could rely on marketing tactics to support with increasing revenue, our goal was simple: make the brand successful using smart strategies to reach more people and boost sales through a mix of B2B2C tactics. B2B2C in this case meant selling to the…

Comprehensive solutions Challenge: A transportation services provider engaged in various marketing initiatives, including ad hoc email campaigns, paid search (PPC), social media, content creation, and content syndication. The challenge was to assess the impact of these efforts on sales, optimize marketing strategies, and scale while adhering to budgets. Solution: We undertook a comprehensive analysis of…